Our Story
Charlottesville is home—for our family and for our business. Michelle stepped in to lead Valpak of Charlottesville six years ago. Her parents have proudly owned Valpak Charlottesville since 2008. Michelle returned to continue the family tradition of helping local businesses thrive. With years of national marketing experience and a heart for community, she turned a challenging season into a mission: to keep Charlottesville’s small businesses growing and our local economy strong. Today, every blue envelope, postcard, and digital campaign carries that promise forward. From morning meetings with small business owners to evenings spent cheering at local games, Michelle’s life and work are woven into the rhythm of this town. She knows every corner of Charlottesville, and she’ll gladly stop mid-errand to connect one person to another.
Justin & Michelle
Owners
Today, their daughter Michelle proudly carries on their legacy—known around town as “Michelle Valpak”—while Justin manages the books, much like Beth once did. Their story is one of family, community, and a lasting local impact.
Kenny & Beth Valpak
Owner
Kenny and Beth purchased the Valpak franchise in 2008 and poured their energy into helping local businesses grow. Kenny was a familiar face at Chamber of Commerce meetings, always bringing his fun personality and community spirit, while Beth kept everything running smoothly behind the scenes. After Beth’s unexpected passing in 2018, her warmth and dedication remain deeply missed.
Our Team
Our Values
Everything we do is guided by what matters most. These five values shape how we work, how we serve, and how we help Charlottesville businesses grow.
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People
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Integrity
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Community
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Family
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Connection
1000+
Businesses Served
Us In Numbers
10,000+
Calls Recieved
50+
Years Locally Owned
30+
Stories Told on Social